With ever-changing dynamics of the pharmaceutical industry, the role of medical affairs has diversified and not only limited to be a support function, ensuring compliance, handling medical information and generating medical evidence. Adapting to external challenges with a focus on risk management and the emergence of new types of data requires strategic thinking with skillful cross-functional collaboration with teams and stakeholders. Empowerment of the medical affairs teams with learning agility, business and leadership acumen, strategic vision, compliance factors along with the emotional intelligence and communication skills is the need of the hour. An empowered, dynamic and multifaceted medical affairs team will ensure to navigate and garner success in a world of patient-centric healthcare.
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